State Department officials spent $630,000 to get more Facebook
"likes," prompting employees to complain to a government watchdog that
the bureau was "buying fans" in social media, the agency's inspector
general says.
The department's Bureau of International Information Programs spent the money to increase its "likes" count between 2011 and March 2013.
"Many in the bureau criticize the advertising campaigns as 'buying
fans' who may have once clicked on an ad or 'liked' a photo but have no
real interest in the topic and have never engaged further," the
inspector general reported.
The spending increased the bureau's English-language Facebook page
likes from 100,000 to more than 2 million and to 450,000 on Facebook's
foreign-language pages. More here:
Yes, "likes" are critical and crucial to those who revere coolness and acceptance ... i.e. idiot-libs. And guess what, they don't give one flaming damn about how hard you work for your money ... you just STFU, jackass ... and get back to work.
Just wait until the mainstream media gets hold of this ... they'll be blasting this until the cows come home. That's right, hold your breath.
Just wait until the mainstream media gets hold of this ... they'll be blasting this until the cows come home. That's right, hold your breath.

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