(Reuters) - Arab-American groups have sharply criticized a Coca-Cola Super Bowl ad depicting an Arab walking through the desert with a camel, and one group said it would ask the beverage giant to change it before CBS airs the game on Sunday before an expected audience of more than 100 million U.S. viewers.
"Why is it that Arabs are always shown as either oil-rich sheiks, terrorists, or belly dancers?" said Warren David, president of the American-Arab Anti-Discrimination Committee, or ADC.
Coca-Cola released an online teaser of the commercial last week, showing the Arab walking through a desert. He soon sees cowboys, Las Vegas showgirls and a motley crew fashioned after the marauders of the apocalyptic "Mad Max" film race by him to reach a gigantic bottle of Coke.
In its ad, Coke asks viewers to vote online on which characters should win the race. The online site does not allow a vote for the Arab character.
"The Coke commercial for the Super Ball is racist, portraying Arabs as backward and foolish Camel Jockeys, and they have no chance to win in the world," Imam Ali Siddiqui, president of the Muslim Institute for Interfaith Studies, said in an email. More here:
See? This guy is right. The first thing I thought of was "Arabs are backwards camel-jockeys with no chance of winning."
You know what else occurred to me? Arabs wear sandals all the time, right? That means they have serious foot-odor problems. And what's with wearing the sheets all the time? Those guys are prepared for bed ... that's prolly why they call them "Bedouins." Yes, yes, it's starting to make sense now.
Know what else they're always ready for? Well, let's just say if a picnic breaks out, they won't be left sitting on bare ground. I learned all this just from the news coverage of this commercial ... and they say racism serves no purpose.