Kids get extra brainwashing from Viacom-MTV

MTV goes green

Following its Staying Alive Aids campaign, MTV Networks International Wednesday unveiled its latest public service onslaught.

MTV Switch hopes to persuade the world's youth to cut their carbon emissions and help save the planet by launching an initiative aimed at "slowing the acceleration of global warming."

The campaign, backed by such celebrities as Sophie Ellis-Bextor, Good Charlotte, Enrique Iglesias, Shaggy and Rufus Wainwright, hopes to reach a potential audience of 1.5 billion people.

"The statistics are staggering. If less than 1% of our total potential viewing audience -- roughly one million people -- switches to three energy efficient light bulbs, this would be equivalent to taking 100,000 cars off the road."

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Yes ... perhaps now they've declared carbon dioxide (the stuff you exhale) a pollutant, the "1%" could just hold their breath for say ... 10 minutes. And, in order to ensure nobody cheats ... and the whole thing takes place in a "pristine "manner, we'll tie a rope around their necks for the full ten minutes. I gotta believe that would go a long way in reducing some carbon footprintage.